Writing High Scoring Answers Notes

When you type a search term in Google, and then click on are link to a website, within a few seconds you are trying to work out what is on this page, and is it the information you’re looking for – exactly what an evaluator will be doing with your written answer.

The heat map of eye movements shown below, indicates how people try to make sense of what is on this webpage. An evaluator will be doing exactly the same thing with your written answer.

Notice how the structure of a level I heading, with some introductory text, followed by bullets exactly matches the answer structure we have learned in creating answer outlines.

News stories are written to catch your eye. Accordingly, the most important part of the article is the headline. This will tell you immediately whether this is an article you want to read.

The news report components are:

• The Lead: Most important information – Who, what, where, when, why, or how. Usually around 30 words (1-2 thin paragraphs). It may include a hook, provocative quote or question.
• The Body: The crucial information – story, issue, evidence, argument, controversy, background, details, logic. It may include: quotes, photos, video and audio that support, dispute, or expand the topic.
• The Tail: Extra info – more detailed or interesting related items. It may include extra content in blogs, columns, editorials, plus the assessment of the journalist.

Creativity does not involve a single brain region or single side of the brain.

Instead, the entire creative process consists of many interacting cognitive processes (both conscious and unconscious) and emotions.

Depending on the stage of the creative process, and what you’re actually attempting to create, different brain regions are recruited to handle the task. These brain regions work as a team to get the job done, recruit structures from both the left and right side of the brain.

What does this mean for you, as you begin to answer the proposal questions?

involved in

• Thinking up the answer – constructing dynamic mental simulations – based on personal past experiences such as used during remembering
• Relating it to the reqt – Thinking about the future
• Imagining alternative perspectives and scenarios – to the present

The Imagination Network is also involved in social cognition. For instance, when we are imagining what someone else is thinking, this brain network is active

The Imagination Network involves areas:

• deep inside the prefrontal cortex and temporal lobe (medial regions)
• communication with various outer and inner regions of the parietal cortex.

Network 2: EDIT GREEN – The Executive Attention Network

recruited when a task requires focused attention
This network is active when you’re:

• Trying to understand
• Engaging in complex problem solving and reasoning
• Heavy demands on working memory

This neural architecture involves efficient and reliable communication between:

• lateral (outer) regions of the prefrontal cortex
• areas toward the back (posterior) of the parietal lobe

Different parts of the brain network are recruited

Align with the way your brain works

You can get away with it there

Copy and paste ideas from key SWOT messages into the appropriate places

Keep all your draft versions

Save each new draft with a date and version number – sometimes you will have many versions on the same day,

and you may find, that, after all the changes that the earlier version was better

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